About me

As a former PR specialist in the public sector for eight years, I am skilled in promotions whether writing press releases, media relations, reputation management or producing communications strategies.
I've used that knowledge to focus on the private sector for the past year or so and have recently had clients featured in Stuff magazine, Dune blog, Homes & Gardens magazine, Grand Design magazine, the Mail Online, Daily Record, regional newspapers and numerous blogs relating to that client's particular sector.
Prior to entering the field of public relations I worked as a journalist for 18 years (10 in national newspapers - the Daily Mail, Sun, Daily Express and The Herald) so I'm well aware of how newsdesks operate (ie if the first two sentences of a press release doesn't grab them then it goes straight in the bin) and how therefore to get a press release before a news editor's nose.
My freelance career is a mix of both PR and journalism - I write press releases and articles for the websites of private clients as well as supplying articles to online sites and written publications.

Area Covered: Scotland, the UK and international
Industry: Public Relations
Employees: 1
Work Experience Summary: PR Exec in the public sector (local authorities) for eight years
Journalist for 18 years (10 national newspapers)
Education Summary: National Council for Training of Journalists (NCTJ) qualification
Chartered Institute of Marketing (CIM) part-qualified
BA Communication Studies
OU Degree Creative Writing and Literature (part-qualified)