About me

WHO AM I?
I am Samuel, a full time Usability Consultant, a Sheffield University graduate and a digital marketing strategist that specialises in conversion rate optimisation and usability. I produce professional audits (video screen recording, commentary, written report - see portfolio) that implement a variety of usability techniques in order to rigorously analyse, review and make recommendations to improve websites for SME's. I have always received 5 star feedback. You can find out more about me here http://usabilityaudits.co.uk/about-me/

WHAT IS A USABILITY TEST / AUDIT?
A Usability test is a rigorous critique of your sites performance from the user perspective. It highlights areas of friction, such as poor navigation, areas of misunderstanding, areas of poor design and clarity etc, all of which contribute to confusion and difficulties for the user and thus contribute to increased bounce rates and lower conversion. Analytics are going to tell where your visitors are leaving your site and what your conversion rate is, user testing endeavours to tell you why its happening and how to combat it

WHY DO I NEED IT?
The importance of taking a test is multifaceted. It is all very well having the best looking website, but do you know what your users are thinking?
Not only will it help reduce bounce rates, but it will improve the user experience, turning visitors into customers and thus improving your ROI. It will highlight areas of your site that could be deemed problematic from the users perspective. Furthermore it will act as a catalyst for improvement changes and inspiration for new ideas.

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07535334094
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usabilityaudits.co.uk