About me

Hi!

I’m Zara Imrie, founder of Bizi Digital and a Google-certified strategist with over a decade of experience helping ecommerce brands grow through efficient, profitable advertising systems.

I’ve managed over £10M in Google Ads spend across a wide range of industries — including fashion, food and drink, luxury, nonprofit, tech, and professional services. My clients typically spend £5K to £40K per month and work with me for performance. Not vanity metrics. Not jargon. Results.

What I offer isn’t basic account management. I build intelligent, AI-powered acquisition systems that run smoothly, scale predictably, and align with your business goals. This means:
* Smart AI integration where it actually adds value
* Machine learning tools for predictive bidding and budget allocation
* Automated optimisation and real-time performance reporting
* Full-funnel strategy to guide users from click to conversion
* Custom dashboards that highlight what matters

I work closely with founders, CMOs and in-house teams to remove wasted spend, introduce scalable campaign structures, and implement systems that improve efficiency without losing strategic control.

My background combines hands-on PPC expertise with high-level commercial thinking. I hold an MBA, which informs how I look at profitability, cash flow, and growth levers and not just CPCs and CTRs.

Some recent transformations:
* Scaled a British knitwear brand from £495K to £2.1M in annual Google Ads revenue
* Boosted ROAS from 1.4 to 5.2 in under two months for a DTC drinks company
* Designed a fully automated campaign system that saved a founder 12+ hours weekly
* Overhauled a legacy account into a lean, high-performance structure that’s ready to scale

I also support with:
* Conversion rate optimisation analysis for landing pages, homepages and checkout flows
* Buyer persona development for sharper targeting and messaging
* Funnel strategy and post-click optimisation for full-funnel growth
* CRM Systems, smart campaign automation, and lead tracking

While ecommerce is my main focus, I also work with other businesses:
* Lead generation businesses with high-value services
* Online education and coaching brands scaling digital products
* Nonprofits & Google Ads grants
* Med spas and cosmetic clinics
* Law firms and legal service providers
* Home service businesses like HVAC and plumbing targeting urgent searches
* Dentists and orthodontists using local campaigns
* Private clinics and therapists with niche targeting
* Real estate agents and investors
* Automotive services needing local targeting

Clients often tell me: "This finally feels handled." That’s my goal—to remove chaos, reduce noise, and bring clarity and consistency to your paid acquisition.

If your current setup is underdelivering, overcomplicated or simply not aligned with your revenue goals, I can help. I’ll bring strategic clarity, executional precision, and systems that let you scale without burnout.

No buzzwords. No guesswork. Just focused, AI-driven Google Ads that support real business growth.