About me

Hi, I’m Andrew — a Google Analytics (GA4), Google Tag Manager, and tracking specialist with 15+ years’ experience helping businesses get clean, accurate and trustworthy data.

Why clients hire me:
• 15+ years experience
• 5-star rated with 137+ reviews
• Top-Cert (Top 1% on PPH)
• GA4, GTM & Looker Studio specialist
• Clear communication & fast turnaround

I fix broken tracking, clean up messy GA4/GTM setups, and build clear, branded Looker Studio dashboards that make reporting fast and reliable.
If you’re missing conversions, seeing duplicate events, or your data doesn’t match your ad platforms — I can help quickly.

I have held senior digital roles at Chain Reaction Cycles and SPAR/EUROSPAR, leading data, analytics and performance initiatives across both B2C and B2B.

Experience highlights:
• Managed £60k+/month PPC tracking & optimisation
• Delivered 1,000s of ecommerce sales via accurate analytics
• Oversaw 1M+ customer data records
• Managed £140k+ digital budgets

Specialties:
Google Analytics (GA4) | Google Tag Manager (GTM) | Conversion Tracking | Google Ads Tracking | Looker Studio Dashboards | Analytics Audits