About me

I'm Jonathan, a senior brand strategist and marketing director based in Northern Ireland, UK. A Fellow of the Chartered Institute of Marketing, I partner with ambitious companies to transform their IP into market-leading products and global challenger brands.

With a proven track record, I drive business transformation and scaling through innovation, design, operations, and strategic marketing. A strong advocate for product-centricity and the circular economy, I specialise in the agri-food, health, energy, tech/SaaS, and industrial sectors.

Leveraging a strong design background, I add significant value to brand development and management, whether working hands-on or leading teams and agencies. As part of your senior management team, I drive customer-centricity, stakeholder engagement, and meaningful change.

An expert at:
✅ Developing challenger brands and products
✅ Launching them successfully
✅ Scaling sustainably