About me

I have been a designer for over 16 years designing for brands such as ASOS, Lost Ink, Zara, Topshop and several start up and independent brands. I am able to design across multiple categories (inc. Plus size), fabrics (woven, jersey, knit and denim), as well as seeing through the entire process from research, design, sampling, fitting, production, styling, photoshoots and into the mass-market.

S K I L L S
-Industry standard hand technical drawings
-Tech specification packs ready to hand over to manufacturers – including details and measurements
-Knowledge working with suppliers in the UK, Turkey, Greece, India and China
-Recolouring
-Trend forecasting – establishing key trends, colours, print, shape, detail and themes.
-Moodboards for trend and creative direction / conceptual / brand image / customer profile
-Embellishment artwork design and keys
-Branding
-Styling
-Print design / repeats
-Adobe Photoshop