Write content with Google's Helpful Content Update

About this ad

Google released the Helpful Content Update on August 25, 2022, but it will roll out in phases and take up to 2 weeks to implement fully. It attempts to de-rank content written for search engines instead of your readers.

The update's primary focus is visitors' satisfaction, content relevance, and the writer's expertise.

As part of the helpful content update:

Google will identify content on your website with little value and categorize it as unhelpful and such websites will be less likely to rank well.

Both individual webpages and websites may lose ranking value if they include unhelpful content.

The factors determining if the content is helpful to include a machine learning model, new classifiers, and elements already existing in Google ranking factors and general guidelines.

How Can It Affect Your Business?
This update may impact your website and cause it to lose search rankings.
If your website relies on organic search or follows a website content marketing plan, you may need to change your approach and make variations to match the new Google guidelines.

How Can I Help You?
As your content marketing specialist, I will help you:
1. Monitor your search rankings during the update and look for changes in the placement.
2. Conduct your website audit to identify unhelpful content. Unhelpful content is the one that:
It is written to attract people from search engines rather than adding value for readers.
Written on different topics in the hope that some of them might perform well in search results.
It leaves your readers feeling they need to search again to get more or better information from other sources.
Content is written on some niche topic area without real experience to get search traffic.
Promise to answer a question that has no answer.
3. Create more valuable content for your website to demonstrate first-hand experience and meet Google's qualifications for the helpful content.

I am here to help you create valuable content for readers, not just search engines. I will monitor closely and act on changes to ensure any traffic volatility is kept to a minimum.

About the seller

Reviews on the ad

  • Daphne D 27 days ago

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  • Jesse R. 15 days ago

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  • Paul J. 16 days ago

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  • Chris S. 2 days ago

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  • Erwan N. 14 days ago

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